Collaboration between communities, government, and industry is necessary to support sustainable tourism growth, maximize resource effectiveness, and avoid duplication of effort. Applying a tourism lens to decision making and planning will ensure investments and initiatives support strategic tourism goals.
Why it matters
The power of unity and collaboration between government, businesses, and communities is essential. There is a collective yearning for shared leadership and teamwork.
What Success Looks Like
Collaborative governance:
A future where tourism development is aligned and effective, prioritizing the sustainability of tourism operators, environmental stewardship, and community benefits.
Pooled resources:
A shared commitment to pooling resources, support, and information for the collective good, ensuring mutual success.
Holistic planning:
The adoption of unified, all-of-government mandates to plan and implement programs that honour the economic and social impacts of tourism.
Policy alignment:
A concerted effort by all of industry and governments to coordinate policies, resources, and initiatives.
Government support:
All orders of government actively engaging with the tourism industry to provide steadfast support and equitable policies.
Goals:
- Increase collaboration across government, communities, and industry to foster sustainable tourism growth.
- Work to align marketing efforts to maximize reach and minimize duplication.
- Adopt and integrate a tourism lens into all decision-making by all stakeholders that may affect the sector.
Actions:
- Establish a formal collaboration and monitoring framework.
- Integrate a tourism lens into decision-making.
- Support unified marketing and resource allocation.
Who Plays a Role:
Leaders
- Provincial government
- Federal government
- Municipal governments
- Destination marketing organizations
- Industry associations
Supporters
- Tourism operators