Through development of transportation access, tourism infrastructure, and sector development, there is an opportunity to improve conditions to encourage and retain investment in the provincial tourism industry and cultivate business viability.
Why it matters
High-quality accommodations, restaurants, transportation, and amenities are essential for communities to be able to attract and host visitors. A destination’s readiness for investment significantly impacts the availability and cost of funds needed for development.
What Success Looks Like
Distributed infrastructure:
Investments in tourism infrastructure are spread across the province, making all regions more accessible for visitors and alleviating pressure on over-visited destinations.
Enhanced access:
Visitors can easily and safely navigate their way to and within Nova Scotia, thanks to improved signage and access via roads, flights, ferries, public transit, buses, or ride shares between towns.
Attracting a broad range of visitors, including business and sports tourism:
Nova Scotia will expand facilities and marketing efforts to attract and accommodate business events and sports tourism, ensuring year-round tourism activity and economic benefits.
Increased quality of product:
Developing distributed infrastructure and improving access, upgrading accommodations, and creating year-round attractions across the province will lead to increase quality of product and increased investment readiness.
Goals:
- Improve accessibility to Nova Scotia leveraging road, air and marine connections and ensure consistent, year-round access to the province.
- Improve connectivity within the province, leveraging public transit and ensuring traveller services are available throughout the province.
- Invest in tourism infrastructure across the province to improve local community prosperity and increase visitor dispersion.
- Cultivate business access to capital.
Actions:
- Enhance transportation infrastructure.
- Upgrade and develop year-round tourism product.
- Expand access and connectivity to all regions.
Who Plays a Role:
Leaders
- Provincial government
- Federal government
- Municipal governments
- Tourism operators
- Transportation providers
Supporters
- Industry associations
- Investment promotion agencies